THE FUTURE F1 EXPERIENCE
Imagine: a new, pioneeristic way, to live the race and the linked events, in presence and remotely:
ON-SITE
FROM HOME
HOW WE CAN HELP YOU
ON SITE
ROBOT SHOW
Industrial robots, moved from the factories to the event stage to tell what the Saudi Arabian GP represents: innovation and emotion.
Two led screens are installed at the top of two giant industrial robots. They can move and rotate the screens, performing a choreography, while a ledwall in the background shows a content in sync.
This is a futuristic way to open the GP, presenting the intro content through an unconvetional way.
MIXED REALITY
Take your events to the next level thanks to augmented reality that brings 3D objects in real environments and in real time.
During the opening event, special augmented reality contents can be added on the stage next to the presenter, to be broadcast live on screens and ledwalls along the track. For example, the holograms of the drivers, their cars or a replica of the track.
During the awarding, winners standing on the podium and the event is shown on ledwalls along the track. Special content in Augmented Reality can be added to the live, for example winners’ cars.
INNOVATIVE INSTALLATIONS
Placed in your event locations, innovative installations – advanced hardware solutions combined with the integration of sensors, projection mapping and robots – are great to engage your audience on-site.
The application of robotics or totem is able to allow new interactions to the entertainment offered, in fact people can play with robots or interact with 3D objects. We can program them to create choreographies, shows and narrative installations to explain the functioning and structure of racing cars and to grab the attention of your audience.
It’s a sensory journey that combines both narrative and gamification.
After that, people can play thanks to the robot simulator that allow them to experience the track: a set of emotions and sensations that allow the fan to try the car in a new way.
INTERACTIVE ZONES
Transform public areas inside the event zone to bring partecipants to a future world. We use various type of sensors to activate amazing installations, such as led portals, optical fiber wall, ledstrip wall.
These intallastions can be activated through motion sensors, sound sensors and other type of detectors. But also through the interaction with specific devices placed next to the installations, such as tablets, touchscreen and, why not, user’s smartphone.
FROM HOME
The experience is lived intensely even from home thanks to the following solutions.
WEB APP & INSTAGRAM AR FILTERS
Web app with 3D car models incorporated into HTML pages. Available on both desktop and mobile, without having to install any kind of APP, this solution allows users to explore 3D content, while interacting with all the elements and converting them into the scene through Augmented Reality.
Instagram filters in augmented reality, branded with the GP’s graphics. They add 3D content to the user’s face or to the surrounding environment, for example transforming him in a pilot.